Teaching the Language of Business Culture [microform] / Lawrence Johnson.
Teachers of business English and business communication must carefully evaluate the business English phenomena presented in textbooks, especially American textbooks used in foreign countries. An analysis of American texts illustrates an approach to teaching basic speaking and writing skills through...
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| Format: | Microfilm Book |
| Language: | English |
| Published: |
[S.l.] :
Distributed by ERIC Clearinghouse,
1988.
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| Summary: | Teachers of business English and business communication must carefully evaluate the business English phenomena presented in textbooks, especially American textbooks used in foreign countries. An analysis of American texts illustrates an approach to teaching basic speaking and writing skills through simple rules, unrealistic examples, and lessons devoid of either discourse or cultural context. What is needed are business communication texts based on empirical observations of real business communication that offer accurate structural and functional aspects of business English, and that present those phenomena most important to learners who need to communicate in the international climate and culture of business. A list of idioms found in business publications is appended, and a reference list of over 50 citations is included. (MSE) |
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| Item Description: | ERIC Note: Paper presented at the Annual Meeting of the International Conference on Language Teaching/Learning of the Japan Association of Language Teachers (14th, Port Island, Kobe, Japan, October 8-10, 1988). ERIC Document Number: ED304941. |
| Physical Description: | 21 p. |