Teaching the Language of Business Culture

Teaching the Language of Business Culture [microform] / Lawrence Johnson.

Teachers of business English and business communication must carefully evaluate the business English phenomena presented in textbooks, especially American textbooks used in foreign countries. An analysis of American texts illustrates an approach to teaching basic speaking and writing skills through...

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Bibliographic Details
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Main Author: Johnson, Lawrence
Format: Microfilm Book
Language:English
Published: [S.l.] : Distributed by ERIC Clearinghouse, 1988.
Subjects:
Business Administration Education.
Business Communication.
Business English.
Educational Needs.
English for Special Purposes.
Foreign Countries.
Higher Education.
Idioms.
Language Styles.
Second Language Instruction.
Standard Spoken Usage.
Textbook Evaluation.
Textbook Selection.

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