More than Meets the Ear A Factor Analysis of Student Impressions of Television Talk Show Hosts /

More than Meets the Ear [microform] : A Factor Analysis of Student Impressions of Television Talk Show Hosts / James R. Walker.

To identify the descriptors most frequently associated with four popular television talk show hosts and to isolate the fundamental dimensions of the images of those talk show hosts, a study surveyed 209 students from Memphis State University and the University of Arkansas (Little Rock) about their i...

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Main Author: Walker, James R.
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1988.
Subjects:
Attitude Measures.
Audience Response.
Commercial Television.
Higher Education.
Mass Media.
Popular Culture.
Public Opinion.
Student Attitudes.
Television Research.
Television Surveys.
Television Viewing.

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