The Ratings Sweeps An Essay on the Ethics of Television Economics /

The Ratings Sweeps [microform] : An Essay on the Ethics of Television Economics / Jonathan David Tankel.

The ethical dilemma presented by the ratings sweeps is a fundamental operating principle of advertiser-financed television broadcasting: broadcasters generate operating revenue and profit by exchanging audiences for money with advertisers. In order to create or attract audiences to be sold, the broa...

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Bibliographic Details
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Main Author: Tankel, Jonathan David
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1988.
Subjects:
Advertising.
Audiences.
Broadcast Television.
Ethics.
Programing (Broadcast)
Television Commercials.
Television Research.

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