Reconstruction of a Situational Theory of Communication Internal and External Concepts as Identifiers of Publics for AIDS /

Reconstruction of a Situational Theory of Communication [microform] : Internal and External Concepts as Identifiers of Publics for AIDS / James E. Grunig and Linda Childers.

A study by James E. Grunig and his students at the University of Maryland tested a refined version of Grunig's situational theory of communication behavior (1968) by surveying the attitudes of the public regarding Acquired Immune Deficiency Syndrome (AIDS). In preparation for the study, 20 year...

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Main Author: Grunig, James E.
Other Authors: Childers, Linda
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1988.
Subjects:
Acquired Immune Deficiency Syndrome.
Activism.
Attitude Measures.
Audience Analysis.
Audiences.
Cognitive Dissonance.
Cognitive Psychology.
Cognitive Structures.
Communication Research.
Communication (Thought Transfer)
Mass Media Effects.
Problem Solving.
Public Opinion.
Social Psychology.

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