The Impact of a Mini-Series A Quasi-Experimental Study of Attitude Change Produced by "Amerika." /

The Impact of a Mini-Series [microform] : A Quasi-Experimental Study of Attitude Change Produced by "Amerika." / James R. Walker.

A study examined attitude change for viewers of "Amerika," an ABC television miniseries about the takeover of the United States by Soviet forces. Subjects, 267 undergraduates in communication courses at Memphis State University, completed a pretest a week prior to the airing of "Ameri...

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Bibliographic Details
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Main Author: Walker, James R.
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1987.
Subjects:
Attitude Change.
Audience Analysis.
Foreign Countries.
Higher Education.
Mass Media Effects.
Political Attitudes.
Popular Culture.
Public Opinion.
Publicity.
Television Research.
Television Viewing.

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