Corporate Imaging Teaching Communication Strategies for Reaching Internal and External Publics /

Corporate Imaging [microform] : Teaching Communication Strategies for Reaching Internal and External Publics / Joan Marie Gaulard.

A corporation's image is a powerful persuasive tool for reaching external publics such as competitors, regulators, and prospective employees. Corporations should avoid disparities between the actual and the desired image, as well as disparities between the external perception and the internal p...

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Bibliographic Details
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Main Author: Gaulard, Joan Marie
Format: Microfilm Book
Language:English
Published: [Place of publication not identified] : Distributed by ERIC Clearinghouse, 1992.
Subjects:
Business Communication.
Business Education.
Class Activities.
Course Descriptions.
Higher Education.
Marketing.

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