Improving Communication Textbooks through Rigorous Processes of Revision and Review [electronic resource] / James E. Reppert.
How relevant are some textbooks when professors, even in the same department, teach similar courses in different ways? Are there methods by which textbook companies can receive realistic, substantive feedback concerning the quality of communication textbook offerings? This paper details the methods...
Saved in:
| Online Access: |
Full Text (via ERIC) |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
Distributed by ERIC Clearinghouse,
2001.
|
| Subjects: |
MARC
| LEADER | 00000nam a22000002u 4500 | ||
|---|---|---|---|
| 001 | b6114293 | ||
| 003 | CoU | ||
| 005 | 20080220161256.7 | ||
| 006 | m d f | ||
| 007 | cr un | ||
| 008 | 010901s2001 xx |||| o ||| | eng d | ||
| 035 | |a (ERIC)ed455552 | ||
| 040 | |a ericd |c ericd |d MvI | ||
| 099 | |f ERIC DOC # |a ED455552 | ||
| 100 | 1 | |a Reppert, James E. | |
| 245 | 1 | 0 | |a Improving Communication Textbooks through Rigorous Processes of Revision and Review |h [electronic resource] / |c James E. Reppert. |
| 260 | |a [Place of publication not identified] : |b Distributed by ERIC Clearinghouse, |c 2001. | ||
| 300 | |a 20 pages. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a computer |b c |2 rdamedia. | ||
| 338 | |a online resource |b cr |2 rdacarrier. | ||
| 500 | |a ERIC Document Number: ED455552. | ||
| 500 | |a ERIC Note: Paper presented at the combined Annual Meeting of the Kentucky Communication Association and the Tennessee Communication Association (Gilbertsville, KY, September 14-15, 2001). |5 ericd. | ||
| 520 | |a How relevant are some textbooks when professors, even in the same department, teach similar courses in different ways? Are there methods by which textbook companies can receive realistic, substantive feedback concerning the quality of communication textbook offerings? This paper details the methods by which its author/educator became a textbook reviewer. The paper then presents three reviews of current and proposed speech and mass communication texts that the author/educator, an associate professor of mass communication and director of broadcast journalism at Southern Arkansas University, wrote for Allyn and Bacon and Harcourt Brace College Publishers. It notes that although the texts reviewed were excellent, not even the best writing will guarantee adoption--marketing and promotion are vital to the success of any academic offering. Detailed reviews by the author of two textbooks and a proposal comprise the majority of this paper. (NKA) | ||
| 650 | 0 | 7 | |a Higher Education. |2 ericd. |
| 650 | 1 | 7 | |a Mass Media. |2 ericd. |
| 650 | 0 | 7 | |a Publishing Industry. |2 ericd. |
| 650 | 1 | 7 | |a Speech Communication. |2 ericd. |
| 650 | 1 | 7 | |a Textbook Evaluation. |2 ericd. |
| 650 | 1 | 7 | |a Textbook Preparation. |2 ericd. |
| 650 | 1 | 7 | |a Textbook Publication. |2 ericd. |
| 650 | 0 | 7 | |a Textbook Selection. |2 ericd. |
| 856 | 4 | 0 | |u http://files.eric.ed.gov/fulltext/ED455552.pdf |z Full Text (via ERIC) |
| 907 | |a .b61142931 |b 07-05-22 |c 10-09-10 | ||
| 998 | |a web |b 10-26-12 |c b |d m |e - |f eng |g xx |h 0 |i 1 | ||
| 907 | |a .b61142931 |b 11-04-19 |c 10-09-10 | ||
| 944 | |a MARS - RDA ENRICHED | ||
| 948 | |a bslw19/20 : oct : ess | ||
| 907 | |a .b61142931 |b 10-21-19 |c 10-09-10 | ||
| 956 | |a ERIC | ||
| 999 | f | f | |i 85e96492-7800-5f93-a51a-dc5299452dd2 |s 3a0ab150-fc0c-5176-a231-49fe10fc102d |
| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Online |c Online |d Online |e ED455552 |h Other scheme |i web |n 1 |