Marketing through turbulent times / Jenny Darroch.
"At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? Marketing Through Turbulent Times addresses these questions by tying together four themes: democracy, econo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2010.
|
| Subjects: |
MARC
| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 001 | b5672372 | ||
| 003 | CoU | ||
| 005 | 20100103154358.0 | ||
| 008 | 091106s2010 enka b 001 0 eng | ||
| 010 | |a 2009047026 | ||
| 020 | |a 9780230237308 (hardback) | ||
| 020 | |a 0230237304 (hardback) | ||
| 035 | |a (OCoLC)ocn473650796 | ||
| 035 | |a (OCoLC)473650796 | ||
| 040 | |a DLC |c DLC |d YDX |d NhCcYME | ||
| 049 | |a CODA | ||
| 050 | 0 | 0 | |a HD38.5 |b .D36 2010 |
| 100 | 1 | |a Darroch, Jenny. |0 http://id.loc.gov/authorities/names/no2009174279 |1 http://isni.org/isni/0000000384394870. | |
| 245 | 1 | 0 | |a Marketing through turbulent times / |c Jenny Darroch. |
| 260 | |a Basingstoke, Hampshire ; |a New York : |b Palgrave Macmillan, |c 2010. | ||
| 300 | |a xvi, 176 pages : |b illustrations ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a unmediated |b n |2 rdamedia. | ||
| 338 | |a volume |b nc |2 rdacarrier. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? Marketing Through Turbulent Times addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies. Written for decision makers who want to ensure that their marketing strategies are not only relevant for today's difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. Marketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future"--Provided by publisher. | ||
| 650 | 0 | |a Business logistics. |0 http://id.loc.gov/authorities/subjects/sh85018306. | |
| 650 | 0 | |a Consumers |x Attitudes. |0 http://id.loc.gov/authorities/subjects/sh85031492. | |
| 907 | |a .b56723726 |b 03-20-20 |c 01-04-10 | ||
| 998 | |a bus |b 01-14-10 |c x |d m |e - |f eng |g enk |h 0 |i 1 | ||
| 907 | |a .b56723726 |b 11-26-14 |c 01-04-10 | ||
| 944 | |a MARS - RDA ENRICHED | ||
| 907 | |a .b56723726 |b 06-07-11 |c 01-04-10 | ||
| 907 | |a .b56723726 |b 02-01-10 |c 01-04-10 | ||
| 907 | |a .b56723726 |b 01-15-10 |c 01-04-10 | ||
| 999 | f | f | |i 7d39fbd0-95d0-5f44-b4e8-f6a22967fb0f |s 78554bcf-bcb0-59bd-95aa-09c8343aab63 |
| 952 | f | f | |p Can circulate |a University of Colorado Boulder |b Boulder Campus |c Business |d Business Library - Stacks |e HD38.5 .D36 2010 |h Library of Congress classification |i book |m U183049702843 |n 1 |