Marketing through turbulent times / Jenny Darroch.
"At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? Marketing Through Turbulent Times addresses these questions by tying together four themes: democracy, econo...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Basingstoke, Hampshire ; New York :
Palgrave Macmillan,
2010.
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| Subjects: |
Business Library - Stacks
| Call Number: |
HD38.5 .D36 2010
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| HD38.5 .D36 2010 | Available Place a Hold |