How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto.
"A common perception is that building and sustaining a place brand is demanding and differs significantly from controlling a traditional brand. Sometimes a country brand is not focused enough, and this can result in unsuccessful place branding. But it is possible to raise a national identity to...
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| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [England] ; New York :
Palgrave Macmillan,
2009.
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| Summary: | "A common perception is that building and sustaining a place brand is demanding and differs significantly from controlling a traditional brand. Sometimes a country brand is not focused enough, and this can result in unsuccessful place branding. But it is possible to raise a national identity to the level of an attractive brand. Building a place brand is an investment, with potentially great positive returns. This book will guide you along the path to building a successful brand for any place under construction."--BOOK JACKET. |
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| Physical Description: | ix, 202 pages : illustrations ; 25 cm. |
| Bibliography: | Includes bibliographical references (pages 189-196) and index. |
| ISBN: | 9780230220928 0230220924 |