How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen and Seppo Rainisto.
"A common perception is that building and sustaining a place brand is demanding and differs significantly from controlling a traditional brand. Sometimes a country brand is not focused enough, and this can result in unsuccessful place branding. But it is possible to raise a national identity to...
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| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [England] ; New York :
Palgrave Macmillan,
2009.
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PASCAL Offsite
| Call Number: |
G155.A1 M56 2009
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| G155.A1 M56 2009 | Available Place a Hold |