Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods / Bob E. Hayes.
"The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty." "Readers will gain a sound grasp of the scientific methodology used to construct and use questionnai...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Milwaukee, Wis. :
ASQ Quality Press,
2008.
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| Edition: | 3rd ed. |
| Subjects: |
Business Library - Stacks
| Call Number: |
HF5415.335 .H39 2008
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| HF5415.335 .H39 2008 | Available Place a Hold |