Wonder woman : marketing secrets for the trillion-dollar customer / Iain Ellwood with Sheila Shekar.
"This book examines the key biological and brain differences between women and men, then defines more effective marketing approaches based on those insights. This is not about painting products pink or adding frilly patterns to the packaging; this is a new approach to marketing that challenges...
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| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [England] ; New York :
Palgrave Macmillan,
2008.
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PASCAL Offsite
| Call Number: |
HF5415.332.W66 E45 2008
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| HF5415.332.W66 E45 2008 | Available Place a Hold |