Inclusive branding : the why and how of a holistic approach to brands /

Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow.

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Bibliographic Details
Main Author: Schmidt, Klaus, 1946-
Other Authors: Ludlow, Chris
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2002.
Subjects:
Business names.
Brand name products.
Trademarks.

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Call Number: HD69.B7 S352 2002
HD69.B7 S352 2002 Available Place a Hold

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