Sports sponsorship and brand development : the Subaru and Jaguar stories / Martin Beck-Burridge and Jeremy Walton.

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Bibliographic Details
Main Author:	Beck-Burridge, Martin
Other Authors:	Walton, Jeremy, 1946-
Format:	Book
Language:	English
Published:	New York : Palgrave, 2001.
Subjects:	Fuji Jūkōgyō Kabushiki Kaisha. Jaguar Cars Ltd. Sports sponsorship. Automobile racing > Economic aspects. Automobiles > Marketing.

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Holdings details from PASCAL Offsite
Call Number:	GV716 .B43 2001
GV716 .B43 2001	Available Place a Hold