Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder.

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Bibliographic Details
Main Author:	Tellis, Gerard J., 1950-
Other Authors:	Golder, Peter N.
Other title:	Will and vision.
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, ©2002.
Subjects:	Marketing > United States. Brand name products > United States.

Will & vision : how latecomers grow to dominate markets / by Tellis, Gerard J., 1950-

Published 2002

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