Will & vision : how latecomers grow to dominate markets /

Will & vision : how latecomers grow to dominate markets / Gerard J. Tellis and Peter N. Golder.

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Bibliographic Details
Main Author: Tellis, Gerard J., 1950-
Other Authors: Golder, Peter N.
Other title:Will and vision.
Format: Book
Language:English
Published: New York : McGraw-Hill, ©2002.
Subjects:
Marketing > United States.
Brand name products > United States.

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Holdings details from PASCAL Offsite
Call Number: HF5415.1 .T45 2002
HF5415.1 .T45 2002 Available Place a Hold

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