Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow /

Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow / Alfred L. Schreiber, with Barry Lenson.

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Bibliographic Details
Main Author: Schreiber, Alfred L.
Other Authors: Lenson, Barry
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, ©2001.
Subjects:
Market segmentation > United States.
Minority consumers > United States.

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Call Number: HF5415.127 .S37 2001
HF5415.127 .S37 2001 Available Place a Hold

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