The 3M model of motivation and personality : theory and empirical applications to consumer behavior / by John C. Mowen.

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Bibliographic Details
Main Author:	Mowen, John C.
Format:	Book
Language:	English
Published:	Boston : Kluwer Academic, ©2000.
Subjects:	Motivation research (Marketing) Consumers' preferences. Personality.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.34 .M69 2000
HF5415.34 .M69 2000	Available Place a Hold