Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

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Bibliographic Details
Main Author:	Lehmann, Donald R.
Other Authors:	Winer, Russell S.
Format:	Book
Language:	English
Published:	Chicago : Irwin, ©1997.
Edition:	4th ed.
Series:	Irwin series in marketing.
Subjects:	Marketing > United States > Management.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.13 .L395 1997
HF5415.13 .L395 1997	Available Place a Hold