Pioneer brand advantage in Japan and the United States / Frank Alpert [and others]

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Bibliographic Details
Corporate Author:	Marketing Science Institute
Other Authors:	Alpert, Frank
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1996.
Series:	Report (Marketing Science Institute) ; no. 96-101.
Subjects:	Brand name products > Japan > Marketing. Brand name products > United States > Marketing. Brand choice > Japan. Brand choice > United States.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.3 .P565 1996
HF5415.3 .P565 1996	Available Place a Hold