Market structure, advertising policy and inter-market differences in advertising intensity / John Cable.

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Bibliographic Details
Main Author: Cable, John
Format: Book
Language:English
Published: Coventry [Warwickshire] : Centre for Industrial Economic and Business Research, University of Warwick, [1972]
Series:Warwick research in industrial and business studies ; no. 16.
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Call Number: HC10 .W34 no. 16
HC10 .W34 no. 16 Available Place a Hold