Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / E. Janice Leeming, Cynthia F. Tripp.

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Bibliographic Details
Main Author:	Leeming, E. Janice
Other Authors:	Tripp, Cynthia F.
Format:	Book
Language:	English
Published:	Chicago, Ill. : Probus, ©1994.
Subjects:	Market segmentation > United States. Women consumers > United States. Marketing > United States.

Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / by Leeming, E. Janice

Published 1994

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