Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market /

Segmenting the women's market : using niche marketing to understand and meet the diverse needs of today's most dynamic consumer market / E. Janice Leeming, Cynthia F. Tripp.

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Bibliographic Details
Main Author: Leeming, E. Janice
Other Authors: Tripp, Cynthia F.
Format: Book
Language:English
Published: Chicago, Ill. : Probus, ©1994.
Subjects:
Market segmentation > United States.
Women consumers > United States.
Marketing > United States.

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Call Number: HF5415.127 .L4 1994
HF5415.127 .L4 1994 Available Place a Hold

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