Advertising planning; mathematical models in advertising media planning.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; New York :
Elsevier Scientific Pub. Co.,
1973.
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| Subjects: |
| Physical Description: | ix, 176 pages ; 23 cm. |
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| Bibliography: | Bibliography: pages 157-168. |
| ISBN: | 0444410740 |