Advertising planning; mathematical models in advertising media planning.

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Bibliographic Details
Main Author:	Gensch, Dennis
Format:	Book
Language:	English
Published:	Amsterdam ; New York : Elsevier Scientific Pub. Co., 1973.
Subjects:	Advertising > Mathematical models.

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Holdings details from PASCAL Offsite
Call Number:	HF5827 .G46
HF5827 .G46	Available Place a Hold