Mythmaking on Madison Avenue : how advertisers apply the power of myth & symbolism to create leadership brands / Sal Randazzo.

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Bibliographic Details
Main Author:	Randazzo, Sal
Format:	Book
Language:	English
Published:	Chicago, IL : Probus Publishing Co., ©1993.
Subjects:	Product management > United States. Brand name products > United States > Marketing. Mythology. Symbolism in advertising. Consumers' preferences > United States. Brand choice > United States.

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Holdings details from PASCAL Offsite
Call Number:	HF5415.15 .R35 1993
HF5415.15 .R35 1993	Available Place a Hold