A content analysis of direct response advertising in Korean and U.S. magazines /

A content analysis of direct response advertising in Korean and U.S. magazines / by Hyung-Jun Park.

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Bibliographic Details
Main Author: Park, Hyung-jun
Format: Thesis Book
Language:English
Published: 1992.
Subjects:
Advertising, Magazine > United States.
Advertising, Magazine > Korea (South)
Advertising, Magazine > Cross-cultural studies.
Theses > CU Boulder > Journalism.

PASCAL Offsite

Holdings details from PASCAL Offsite
Call Number: T 1992 .P219
T 1992 .P219 Available Place a Hold

PASCAL Offsite - Use in Reading Room Only

Holdings details from PASCAL Offsite - Use in Reading Room Only
Call Number: T 1992 .P219
T 1992 .P219 Available Place a Hold

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