Marketing immunity : breaking through customer resistance / by George Lazarus with Bruce Wexler.

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Bibliographic Details
Main Author:	Lazarus, George
Other Authors:	Wexler, Bruce
Format:	Book
Language:	English
Published:	Homewood, Ill. : Dow Jones-Irwin, ©1988.
Subjects:	Marketing > Case studies. Advertising > Case studies. New products > Case studies.

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Holdings details from PASCAL Offsite
Call Number:	HF5415 .L327 1988
HF5415 .L327 1988	Available Place a Hold