The name is the game : how to name a company or product / by Henri Charmasson.

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Bibliographic Details
Main Author:	Charmasson, Henri
Format:	Book
Language:	English
Published:	Homewood, Ill. : Dow Jones-Irwin, ©1988.
Subjects:	Brand name products. Business names.

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Holdings details from PASCAL Offsite
Call Number:	HD69.B7 C47 1988
HD69.B7 C47 1988	Available Place a Hold