The application of information display research / by John A. Quelch.

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Bibliographic Details
Main Author:	Quelch, John A.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1978.
Series:	Report (Marketing Science Institute) ; no. 78-108.
Subjects:	Consumers' preferences. Communication in marketing. Marketing research.

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Call Number:	HF5415.125 .Q84 1978
HF5415.125 .Q84 1978	Available Place a Hold