The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields.
Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as base...
Saved in:
| Online Access: |
Full Text (via O'Reilly/Safari) |
|---|---|
| Main Author: | |
| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
©2006.
|
| Subjects: |
Internet
Full Text (via O'Reilly/Safari)Online
| Call Number: |
GV716 .R45 2006eb
|
|---|---|
| GV716 .R45 2006eb | Available |