Integrated marketing communications for public policy : perspectives from the World's largest employment guarantee program MGNREGA / Shriram Kadia.

This book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world's largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding o...

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Kadia, Shriram (Author)
Format: eBook
Language:English
Published: Singapore : Palgrave Macmillan, 2022.
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Call Number: JQ769.5.C54
JQ769.5.C54 Available