Church advertising, public relations and marketing in Twentieth-century America [electronic resource] : retailing religion / John C. Hardin.

This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianitys most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising,...

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Bibliographic Details
Online Access: Full Text (via Springer)
Main Author: Hardin, John C.
Format: Electronic eBook
Language:English
Published: Cham : Palgrave Macmillan, 2022.
Series:Histories of the sacred and the secular 1700-2000.
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Call Number: BV652.23
BV652.23 Available