Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan.
Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personali...
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| Online Access: |
Full Text (via EBSCO) |
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| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2017]
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| Subjects: |
Internet
Full Text (via EBSCO)Online
| Call Number: |
HF5415 .K683 2017eb
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| HF5415 .K683 2017eb | Available |