User experience research : discover what customers really want / Marty Gage and Spencer Murrell.
"50% of new product introductions fail--and this rate hasn't changed in 40 years! The main cause is too many designers, product teams, and marketers ignore the first step in the Design Thinking process-- user research. User experience research and testing, gives you a deep understanding of...
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| Online Access: |
Full Text (via Skillsoft) |
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| Main Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2022]
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| Subjects: |
Internet
Full Text (via Skillsoft)Online
| Call Number: |
TS171.4 .G34 2022
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| TS171.4 .G34 2022 | Available |