30s : all-American ads / edited by Jim Heimann ; with an introduction by Steven Heller ; [German translation: Harald Hellmann ; French translation: Philippe Safavi ; Spanish translation: Gemma Deza Guil ; Japanese translation: Maiko Masujima].
In the 1930s, modernism started to influence the American advertising industry as waves from the European avant-garde movement made their way across the Atlantic. Cheerful and bright, the ads served an important role as morale boosters, promising happiness and success to a country in crisis.
Saved in:
| Other Authors: | |
|---|---|
| Other title: | Thirties : all-American ads. |
| Format: | Book |
| Language: | English French German Japanese Spanish |
| Published: |
Köln ; Los Angeles :
Taschen,
2003.
|
| Subjects: |
MARC
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| 245 | 0 | 0 | |a 30s : |b all-American ads / |c edited by Jim Heimann ; with an introduction by Steven Heller ; [German translation: Harald Hellmann ; French translation: Philippe Safavi ; Spanish translation: Gemma Deza Guil ; Japanese translation: Maiko Masujima]. |
| 246 | 3 | |a Thirties : |b all-American ads. | |
| 260 | |a Köln ; |a Los Angeles : |b Taschen, |c 2003. | ||
| 300 | |a 768 pages : |b chiefly illustrations (chiefly color) ; |c 27 cm | ||
| 336 | |a text |b txt |2 rdacontent. | ||
| 337 | |a unmediated |b n |2 rdamedia. | ||
| 338 | |a volume |b nc |2 rdacarrier. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | 0 | |t Alcohol & Tobacco -- |t Automobiles -- |t Consumer products -- |t Entertainment -- |t Fashion & Beauty -- |t Food & Beverage -- |t Industry -- |t Interiors -- |t Travel. |
| 520 | |a In the 1930s, modernism started to influence the American advertising industry as waves from the European avant-garde movement made their way across the Atlantic. Cheerful and bright, the ads served an important role as morale boosters, promising happiness and success to a country in crisis. | ||
| 546 | |a Text in English, French, German, Spanish and Japanese. | ||
| 650 | 0 | |a Commercial art |z United States |v Pictorial works. | |
| 650 | 0 | |a Popular culture |z United States |v Pictorial works. | |
| 650 | 0 | |a Commercial art |z United States |x History |y 20th century. |0 http://id.loc.gov/authorities/subjects/sh2009120752 | |
| 650 | 0 | |a Advertising copy |z United States |y 20th century |v Pictorial works. | |
| 650 | 0 | |a Advertising copy |v Pictorial works. | |
| 651 | 0 | |a United States |x Civilization |y 20th century |v Pictorial works. | |
| 651 | 0 | |a United States |x Civilization |y 20th century |v Miscellanea. | |
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