30s : all-American ads / edited by Jim Heimann ; with an introduction by Steven Heller ; [German translation: Harald Hellmann ; French translation: Philippe Safavi ; Spanish translation: Gemma Deza Guil ; Japanese translation: Maiko Masujima].
In the 1930s, modernism started to influence the American advertising industry as waves from the European avant-garde movement made their way across the Atlantic. Cheerful and bright, the ads served an important role as morale boosters, promising happiness and success to a country in crisis.
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| Other Authors: | |
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| Other title: | Thirties : all-American ads. |
| Format: | Book |
| Language: | English French German Japanese Spanish |
| Published: |
Köln ; Los Angeles :
Taschen,
2003.
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