Big data analytics : applications in business and marketing / Kiran Chaudhary and Mansaf Alam.
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to impro...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Format: | eBook |
| Language: | English |
| Published: |
Boca Raton :
CRC Press,
2022.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5548.2 .C474 2022eb
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| HF5548.2 .C474 2022eb | Available |