Artificial intelligence for marketing management / edite by Park Thaichon and Sara Quach.
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in mark...
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| Online Access: |
Full Text (via Taylor & Francis) |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Routledge,
2023.
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| Edition: | First edition. |
| Series: | Routledge studies in marketing.
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| Subjects: |
Internet
Full Text (via Taylor & Francis)Online
| Call Number: |
HF5415
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|---|---|
| HF5415 | Available |