Consumer voice : the democratization of consumption markets in the digital age / S. Umit Kucuk.
This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Described by the author as "real establishment of market democracy,&qu...
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| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
[2020]
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| Series: | Palgrave pivot.
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| Subjects: |
Internet
Full Text (via Skillsoft)Online
| Call Number: |
HF5415.32 .K83 2020
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| HF5415.32 .K83 2020 | Available |