Advanced marketing management : principles, skills and tools /

Advanced marketing management : principles, skills and tools / Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis, Jillian Ney.

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Using contemporary examples, business case studies and supporting pedagogy, this book will provide a critical exploration into the more advanced aspects of marketing management and will be the go-to guide for those wanting to succeed as modern marketers. --

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Bibliographic Details
Online Access: Full Text (via Skillsoft)
Main Authors: Dimitriadis, Nikolaos (Author), Dimitriadis, Neda Jovanovic (Author), Ney, Jillian (Author)
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: London ; New York, NY : Kogan Page, 2019.
Subjects:
Marketing > Psychological aspects.
Decision making.
Decision making
Marketing > Psychological aspects

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Full Text (via Skillsoft)

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Call Number: HF5415 .D48856 2019
HF5415 .D48856 2019 Available

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