A brain for business-- a brain for life : how insights from behavioural and brain science can change business and business practice for the better / Shane O'Mara.
Behaviour change is hard, but O'Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business. The problem is that our brains have many biases, heuristi...
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| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
[2018]
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| Series: | Neuroscience of business series.
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| Subjects: |
Internet
Full Text (via Skillsoft)Online
| Call Number: |
HF5548.8 .O63 2018
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| HF5548.8 .O63 2018 | Available |