Secret sauce : how to pack your messages with persuasive punch / Harry Mills.

Short, easy to read, and packed with visuals, this book shows you how to transform unconvincing messages into compelling copy, and presents a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. --

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Bibliographic Details
Online Access: Full Text (via Skillsoft)
Main Author: Mills, Harry, 1950- (Author)
Format: Electronic eBook
Language:English
Published: New York : AMACOM, American Management Association, [2017]
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Internet

Full Text (via Skillsoft)

Online

Holdings details from Online
Call Number: BF637.P4 M523 2017
BF637.P4 M523 2017 Available