Brand media strategy : integrated communications planning in the digital era / Antony Young.
From YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology comes powerful ways to track what's working and what's not--and to ensure that you get the maximum impact fo...
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| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2014.
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| Edition: | Second edition. |
| Subjects: |
Internet
Full Text (via Skillsoft)Online
| Call Number: |
HF5415.1255 .Y68 2014eb
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| HF5415.1255 .Y68 2014eb | Available |