Innovation and product management : a holistic and practical approach to uncertainty reduction / Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani.
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product...
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| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Heidelberg :
Springer,
[2015]
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| Series: | Springer texts in business and economics,
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| Subjects: |
Internet
Full Text (via Skillsoft)Online
| Call Number: |
TS155
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| TS155 | Available |