Marketing automation for dummies / by Mathew Sweezey.
Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segm...
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| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2014.
©2014 |
| Series: | --For dummies.
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| Subjects: |
Internet
Full Text (via Skillsoft)Online
| Call Number: |
HF5415.126
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|---|---|
| HF5415.126 | Available |