Marketing analytics : data-driven techniques with Microsoft Excel / by Wayne L. Winston.
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and...
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| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
John Wiley & Sons,
2014.
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| Subjects: |
Internet
Full Text (via Skillsoft)Online
| Call Number: |
HF5548.4.M523
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| HF5548.4.M523 | Available |