The quintessence of strategic management : what you really need to know to survive in business / Philip Kotler, Roland Berger, Nils Bickhoff.
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (including the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in...
Saved in:
| Online Access: |
Full Text (via Skillsoft) |
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| Main Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Heidelberg :
Springer,
2010.
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| Subjects: |
Internet
Full Text (via Skillsoft)Online
| Call Number: |
HD30.28 .K68 2010
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| HD30.28 .K68 2010 | Available |